SUPER BOWL

CREATIVE DIRECTION + BRANDING + MARKETING

Creative Director for the New York’s first Super Bowl bid. This included working on the brand, filmed content, press events, business leader events, etc. This project was high stakes, high pressure working the New York City, New York State, Connecticut State, New Jersey State governments, NY+CO, NYC Mayor Bloomberg’s office, NFL, New York Giants and New York Jets executives, players, and a committee of over 100 top business leaders from the region. This was the first time a Super Bowl was played in an open air cold weather stadium.