AMERICAN EXPRESS

CONCEPT DEVELOPMENT + CREATIVE DIRECTION + BRANDING

Creative Director for American Express campaigns and sponsorship activations including:
US OPEN: NYC wide branding campaign; exclusive film content with tennis stars Venus Williams, James Blake, Billy Jean King, and Andy Roddick; poster design with the renowned graphic designer Milton Glaser (creator of “I ❤️ NY”)
New York Fashion Week: short films and private fashion shows with designers Zac Posen and Peter Som; photo exhibition with Annie Leibovitz
Tribeca Film Festival: private film screenings including Tina Fey Story Time, an exclusive parents + babies event of Tina reading books to promote the movie Baby Mama; business innovators speaker series hosted by author Seth Godin